click to go to F'20 version: 2625 Capstone Campaign / Team Project-MINI VERSION {MAJOR PRESENTATION #5}
last updated 11/17/20
2625 Capstone Campaign /Team ProjectMINI-virtual-VERSION {MAJOR PRESENTATION #5}
F'20 |
Recording/Submission-Upload Location Details: HOW TO RECORD YOUR TEAM PRESENTATION:
two multiple camera recording options: 2- via the multiple camera Video Assessment
function directly in Launchpad. {into
"Video
Assessment - Grp Competitive Campaign Presentations"}
Note: The Final Template page needs to be submitted in its own slot. Note: Any slide decks will already be integrated into the video presentation so separate upload is not necessary. Note: If you know how & someone has a double monitor set up, you can even try showing the slides as a minimized screen. IN ORDER TO GRADE ACCURATELY, It's most important that the presenters be clearly seen & heard.
|
RATIONALE & GOALS & TIMELINE: PRESENTATION DEADLINES: Upload / Peer Evaluation Form 2[assignments indicated below will be a question on the written Final] PRESENTATION COMPONENTS & STRUCTURE: LENGTH OF PRESENTATION: TOPICS GUIDELINES: THIS SEMESTER'S TEAMS: PEER EVALUATION FORM 2a SUBMISSIONS: Preliminary Planner [SHORT VERSION] // Final Presentation Agenda [ SHORT VERSION] {due day of upload.} ] LIST OF GRADING RUBRICS: for presenters / for questioners *Video uploads due in LaunchPad - no later than Weds 12/2 - 11:59 *Presenters' individual grades will = 50% of the Final exam grade *Assigned presentation peer critiques will = one question on the final written portion of the Final Exam * (Amazon Team) each person completes PEER EVALUATION-2a on NFL Presentation [submit as Question 1 on Final Exam ](NFL Team) each person completes PEER EVALUATION-2a on TESLA Presentation [ submit as Question 1 on Final Exam ] ( Tesla Team ) each person:PEER EVALUATION 2a on AMAZON Presentation [ submit as Question 1 on Final Exam ]Project Timelime Summary:
RATIONALE & GOALS
As you recall, in the beginning of the semester, your level of communication skill was assessed by using a complex oral activity as a PRE-TEST: The Special Occasion unit. Similarly, this current oral project is complex, multi-faceted and will be used as a pragmatic "POST-TEST" to assess how far you have come in terms of: > making content audience-centered, > using strategic organization, > having effective delivery techniques (both vocal & physical) > handling critique & question/answer
For F20 , 50% of the grade for the Final Exam category will come from this team project [ see below for grading rubrics for group grade & individuals' grades. The other 50% will come from a brief, written, "short answer" test will be used to assess how much you have learned & UNDERSTAND about the material in the textbook [submission via Blackboard]. ) PRESENTATION COMPONENTS & STRUCTURES: step-by-step It all starts with the partnerships & selected companies used in the WebCam Presentation project. 1. Each WebCam partnership will merge with another partnership for collaboration on creating this campaign. -This will result in a total of 3 groups -- each consisting of consisting of 6 members. -Consider various criteria for selecting your match ups (mutual compatibility, negotiation, similarity of Webcam topics, etc.) -As before, if necessary, your Professor will intervene to form and/or rearrange group memberships. finalized no later than 11/42. Each newly formed team/group will select ONE of their already-analyzed companies. -It doesn't matter which, but you may want to base your selection on which one is a better fit for this new task: pitching a new spokesperson.
3. Imagine your group is a marketing team with the task of selecting a public figure to serve as the spokesperson for the company you selected in step 2. -This person will be the "face" of your selected company--on television commercials, print advertisements, and online promotions . - Using Dewey’s Reflective Thinking Process {explained in your textbook} , STRATEGIZE & SELECT a celebrity by following this sequence: > FIRST consider what kind of image you want the product/company/initiative to portray. >
THEN, brainstorm,
which "celebrity" possesses appropriate credibility
and can create the desired image and convey the right message to your audience.
4. As a group, plan a presentational campaign in which you will "pitch"
your selected celebrity via a 10 minute persuasive
-The presentation should clearly apply
- Grading points are allotted based on how effectively & explicitly the persuasion techniques are applied to the team's argument. - In other words, your team will prepare & deliver a persuasive presentation to an audience of (hypothetical) decision makers.
5.
PRESENTATION LENGTH _ 10-12 minutes Full Team Presentation
TOPIC GUIDELINES (summary): Your group has been given the responsibility of selecting a notable personality to serve as the spokesperson for the company you selected in step 2 above. This person will be the "face" of your company-- including television commercials, print advertisements, and online promotions. Using Dewey’s reflective thinking process [see textbook] , choose an appropriate celebrity/public figure. While making your decision, consider what kind of image you want the product/or/company to portray. Which celebrity possesses appropriate credibility and can create the desired image and convey the right message to your audience? NB: You can expect questions about your experiences with "Dewey" on the upcoming test & quizzes.
WRITTEN SUBMISSIONS: F'20 Mini/SHORT VERSION Preliminary Planner Template [click for copy of form] Complete & email no later than 11/16-11:59pm
AND F'20 Mini/SHORT VERSION FINAL Submission Template- is required & due the day of video upload. Submission location in LaunchPad drop box slot ------------------------------------------------------------------------------------------------------------------------------ GRADING RUBRICS: for presenters -
=========================================================================== AA1- Kyle & Karissa & Alex + Olivia & John & Ryan >(Amazon> Downey) A/O & SS each person: PEER EVALUATION = >> NFL GROUPAA2- Wilnir & Sean & Rushali + Sebastian & Jace & Gabby>(NFL> Gronkowski) A/O each person:PEER EVALUATION = >> TESLA GROUPAA3- * Andrew & James & Luke + Matt & Patrick & Joe >>> (Tesla>Dobrik)_____ each person:PEER EVALUATION =>> AMAZON GROUP View graded presentations w/ comments & score by accessing the same folder you used for submitting your video. |
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last updated 12/9/19
F'19: 2625 Capstone Campaign / Team ProjectSHORT VERSION {MAJOR PRESENTATION #5}
S'20 change _ added 3/19/20 |
Due to this semester's circumstances of
converting to totally remote instruction. I have changed the submission
protocol.
Since longer papers now will be graded 100% online, it’s much more
efficient if you upload them into “Assignments” in Blackboard.
Preliminary Planner Template, Final
Submission Template & _______________
should be uploaded
accordingly.
You’ll find the upload
location this way: There’s now a “WEBCAM“ link within the “Assignments”
folder within the Dr. Plummer’s
Course Information section. EXCEPT
for the partner & Company requests, please upload the longer items
there. |
PRESENTATION COMPONENTS & STRUCTURE:
SUBMISSIONS: Preliminary Planner [SHORT VERSION] // Final Presentation Agenda [ SHORT VERSION] {due day of...} ]
LIST OF GRADING RUBRICS: for presenters / for questioners
Presentation Schedule {
/ all presentations =
designated Exam session:
AA = Weds 12/11/19
@
Project Timelime Summary:
PROJECT ACTION STEPS |
GMAP session
in-class {Groups Meet And Plan} [10-20 minutes] |
|
M-11/25 | in class, Professor announces "mergers" [ deadline for advance email requests = 11/22] | yes> GMAP |
M-11/25 | teams submit decision on Company selection | |
11/27-12/1 Th Brk | Teams meet outside of class (either virtually or in person) | n.a. |
M-12/2 | in class finalize & submit preliminary preparation sheets {SHORT VERSION} | yes> GMAP |
W-12/4 | Professor returns preliminary feedback | yes> GMAP |
M-12/9 | Elevator Speech Day | Tentative> mini-GMAP |
day of presentation[exam session] | CAMPAIGN PRESENTATIONS (all 4) |
RATIONALE & GOALS
As you recall, in the beginning of the semester, your level of communication skill was assessed by using a complex oral activity as a
PRE-TEST: The Special Occasion unit. Similarly, this current oral project is complex, multi-faceted and will be used as a pragmatic
"POST-TEST" to assess how far you have come in terms of:
> making content audience-centered,
> using strategic organization,
> having effective delivery techniques (both vocal & physical)
> handling critique & question/answer
(a written, "take-home" final test will be used to assess how much you have learned & UNDERSTAND about the material in the textbook [submission via Blackboard]. )
PRESENTATION DATES:
Section AA [9:30] |
Final Exam Session =
Weds 12/11/19
@ Grp Competitive Campaign Presentations {ShrtVer} (all 4) [as a "post-course Test"]
|
Section BB [3:30] |
Final Exam Session = Mon 12/16/19 @10:10 - 12:10- Grp Competitive Campaign Presentations{ShrtVer} (all 4) [as a "post-course Test"]
|
PRESENTATION COMPONENTS & STRUCTURES: step-by-step
It all starts with the partnerships & selected companies used in the WebCam Presentation project..
1. Each WebCam partnership will merge with another partnership for collaboration on creating this campaign.
-This will result in a total of 4 groups -- each consisting of consisting of 4-5 members.
-Consider various criteria for selecting your match ups (mutual compatibility, negotiation, similarity of Webcam topics, etc.)
-As before, if necessary, your Professor will intervene to form and/or rearrange group memberships. finalized no later than 11/22
2. Each newly formed team/group will select ONE of their already-analyzed companies.
-It doesn't matter which, but you may want to base your selection on which one is a better fit for this new task: pitching a new spokesperson.
3. Imagine your group is a marketing team with the task of selecting a celebrity/public figure to serve as the spokesperson for the company you selected in step 2.
-This person will be the "face" of your selected company--on television commercials, print advertisements, and online promotions .
- Using Dewey’s Reflective Thinking Process {explained in your textbook} , STRATEGIZE & SELECT a celebrity by following this sequence:
> FIRST consider what kind of image you want the product/company/initiative to portray.
> THEN, brainstorm, which "celebrity" possesses appropriate credibility and can create the desired image and convey the right message to
your audience.
4. As a group, plan a presentational campaign in which you will "pitch"
your selected celebrity via a 10 minute
persuasive
-The presentation should clearly apply
Grading points are allotted based on how effectively & explicitly the persuasion techniques are applied to the team's argument.
- Therefore, your team's last task is to prepare & deliver a persuasive presentation to a group of (hypothetical) decision makers.
5.
- After a brief Q & A period {only one question per
designated questioner}
-
- HOWEVER, instead of asking follow-up questions relevant to investment potential, the designated listeners will be assigned to do either CRITICAL LISTENING or COMPREHENSIVE LISTENING in reference to your presentation's Ethos/Logos/Pathos. In other words, questioners will NOT ask investment-type questions but rather will ask questions for clarification or for challenging the viability of your proposal.
PRESENTATION LENGTH
_5_ minutes maximum for set-up time
_ 10-12 minutes Full Team Presentation
_Q&A: 10 minutes (@ group receives 4 questions (no question should take more than 1 minute to ask. Similarly, no answer should be longer than 1 minute)
------------------------------------------------------------------------------------------------------------------------------
This means each set (i.e. slot) = 25 minutes
Roughly: AA= slot 1=2:35-3:00 / slot 2=3:05-3:30 / slot 3= 3:35-4:00 / slot 4=4:05-4:30
BB= slot 1=10:15-10:40 / slot 2=10:45-11:10 / slot 3= 11:15 - 11:40 / slot 4=11:45-12:10
-----------------------------------------------------------------------------------------------------------------------------
Questioners will be assigned to exercise either ACTIVE/COMPREHENSIVE /or CRITICAL listening and to ask the team a question accordingly. The designated types of listening will be specified in advance -- as listed on the presentation schedule. Questioners will be evaluated according to the rubrics listed below.
TOPIC GUIDELINES (summary):
Your group has been given the responsibility of selecting a notable personality to serve as the spokesperson for the company you selected in step 2 above. This person will be the "face" of your company-- including television commercials, print advertisements, and online promotions. Using Dewey’s reflective thinking process [see textbook] , choose an appropriate celebrity/public figure. While making your decision, consider what kind of image you want the product/or/company to portray. Which celebrity possesses appropriate credibility and can create the desired image and convey the right message to your audience?
NB: You can expect questions about your experiences with "Dewey" on the upcoming test & quizzes.
SUBMISSIONS:
F'19 SHORT VERSION Preliminary Planner Template [click for copy of form]
original submission template [click for copy of form]
original submission template [click for copy of form]
Preliminary submission of this Template is optional.
AND
F'19 SHORT VERSION FINAL Submission Template- {printed/typed} is required & due the day of presentation. All presentations will occur during your section's official exam session)
Questioners will be assigned to exercise either ACTIVE/COMPREHENSIVE /or CRITICAL listening and to ask the team a question accordingly. The designated types of listening will be specified in advance -- as listed on the presentation schedule. Questioners will be evaluated according to the rubrics listed below
GRADING RUBRICS:
for presenters -
For Group | ||
up to _40_points [usually 80] |
points awarded | |
-Motivated Sequence Competence {other appropriate patterns accepted} | ||
-ETHOS-LOGOS-PATHOS {applied as target audience strategies } | ||
- Argumentation underlying Spokesperson choice {emphasis: reasoning & warrant} | ||
-Presentational Clarity & Organization | ||
-Evidence of Preparation & Practice | ||
-Appropriate Choices & Usage of Presentation Aids | ||
- Well handled Question & Answer segment | ||
-All members participated cohesively ( team effort) | ||
-Submission of Presentation Plan/Agenda with BIBLIOGRAPHY | pass / f ail | |
Group Total | _________ | |
For Individuals | ||
up to 10 points [usually 20] |
_____well prepared / ____vocal delivery effectiveness / ____ physical delivery skills / ______ extemporaneous engagement with listeners |
|
Individual Total | ____________ | |
GRAND TOTAL | ________ |
for questioners -
Evaluators/questioners will use this
form.Basically,"Comprehensive"
evaluator/questioners will be
asking QUESTIONS-OF-CLARIFICATION
& "Critical" evaluator/questioners
will be asking QUESTIONS-OF-ANALYSIS.
Be sure to commit the p.60 guidelines to memory!
At the end of the session, your completed form will be submitted to the Professor to be used in
grading the evaluators/questioners. That score will be incorporated in the
individuals' overall grades for the project.
Peer Evaluation Form2
> Capstone Campaign
Presentations - utilize p. 60 guidelines |
Notate your evaluation of the group's presentation. Your assessment should be honest and constructive,
providing the sort of feedback that
you would find helpful if you were the
presenter.
Also, these questions will help focus your listening in order to
construct your "psuedo-Shark" question. |
As a whole, did the presenters seem poised &
prepared?
Yes Somewhat
No Comments/Suggestions: __________________________________________________________________ _______________________________________________________________________________________ Did the presenters use appropriate volume & vocal
expression?
Yes
Somewhat
No Comments/Suggestions: __________________________________________________________________ _______________________________________________________________________________________ Did the presenters use extemporaneous delivery
Yes
Somewhat
No (incl. eye contact, gestures, facial expression, "TO not "at", etc)? Comments/Suggestions: __________________________________________________________________ _______________________________________________________________________________________ Was the presentation's introduction
effective?
Yes
Somewhat
No Comments/Suggestions: __________________________________________________________________ _______________________________________________________________________________________ Was the presentation's conclusion effective? ?
Yes
Somewhat
No Comments/Suggestions: __________________________________________________________________ _______________________________________________________________________________________ [Compr.Listn] Could you easily identify
and remember the group’s main points?
Yes
Somewhat
No Comments/Suggestions: __________________________________________________________________ _______________________________________________________________________________________
|
[Compr.Listn]
Did the presentation's organizational
patterns make sense to you?
Yes
Somewhat
No Comments/Suggestions: __________________________________________________________________ _______________________________________________________________________________________ [Crit.Listn] Did the group's argumentation clearly demonstrate the Yes Somewhat No connection of EVIDENCE>to CLAIM>via WARRANT? Comments/Suggestions: __________________________________________________________________ _______________________________________________________________________________________ The best thing about the campaign presentation was:_____________________________________________ Recommended areas for improvement"________________________________________________________ |
USE THIS SPACE TO WRITE OUT YOUR
"Challenge Question": [continue onto back]
ack |
========================================================================
F '19 TEAMS: (confirmed)
AA1- Alexis & Kelley + Reggie & Tristan >>>>>>>>>>> (JUUL ) [template complete] _FOURTH___slot
AA2- Lauren & Samantha + (Elze)& Hannah >>> ( FACEBOOK + AMAZON partnership) [items 2,4,5,6 p] _FIRST___slot
AA3- * Austin & Mack & Mike + Jason & Siddharth >>>>>>( WE WORK) [page 2 pending] _SECOND___slot
AA4-*Bobby & Jimmy + Lysa & Zack >>>>>>>>>>>>>>>>> (CBS network) [items 5,6 pending] __THIRD___slot
BB1- Chris & Jesse & Mark + Matt O. & Dave >> (TESLA+UBER collaborative initiative ) [item 6 pending]__FIRST__slot
BB2- Jake & Joe G. + Cameron & Darlene >>>>> (NFL- Newark Water Coalition) [page 2 pending] __SECOND___slot
BB3- Matt P & Matt T. + Bill & Jason >>>>>>> (NCAA ) [template complete] ___THIRD____slot
BB4-* Liam & Joe S. + Austin & Ryan >>>>>>>> (APPLE) [page 2 pending] __FOURTH_____slot
11/22/19