Capstone Campaign / Team Project

last updated 12/5/21 SHORT VERSIONS - Prelim & Final

SEE BOTTOM FOR THE TEMPLATE FOR THE FINAL REQUIRED SUBMSSION SHORT VERSION

SHORT VERSIONCapstone Campaign / Team Project Preliminary Planner Template

{copy & paste, fill in, then print out/email if assigned as a submission}

[Copy & paste into a new document. You should adjust fonts & edit out explanatory material.]

team members: _________________ / ____________________/ __________________/ _________________/ _________________

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1 > Our Selected Company is: __________________________________________________________________________________

2 > We have determined that our company's Image & ETHOS need a boost. The top three(3) effects/changes we would like to achieve are:

3> Having the right spokesperson could help our company solve its image problem. Our short list of celebrity/public figures who might be suitable for that job are: (list at least 3 names)

4> In making our final choice, we will need to apply "critical thinking" about the situation. For example: _________________________________________________________________________________________________________________________________

_________________________________________________________________________________________________________________________________

5> We realize that our presentation should apply the Motivated Sequence approach to persuasion. Our paraphrase/description of this particular pattern of organization is:

_________________________________________________________________________________________________________________________________

6>We know that effective Persuasion uses PATHOS & ETHOS in addition to the evidence + reasoning that constitute LOGOS. One possible way that we might utilize these other two(2) elements is: _________________________________________________________________________________________________________________________________

_________________________________________________________________________________________________________________________________

SHORT VERSION Capstone Campaign / Team Project - Final Agenda Submission template [4]

{copy & paste, fill in, then print out/email}

if submitting in LAUNCHPAD, due no later than 12/14/21 @ 11:59pm.

If submitting hard copy, due 12/15/21 @ 2:30.

I - Our CLAIM:
" _________________" is an excellent choice to serve as (celebrity) spokesperson for _________________________ ".

fill in name of your selected celebrity/public figure & fill in name of your selected company/institution/initiative

II - Our EVIDENCE: Our top four(4) reasons for recommending this individual as spokesperson include:

a -

[Developing and expanding upon these reasons constitutes the bulk of the team's presentation.]

III- Our REASONING: (i.e. Connecting-The-Dots)

In 1-2 sentences, indicate your planned "warranting" for at least two of the items of evidence on your list above in section II. In your actual presentation you should include such "proofing" for all of the items of evidence. Reminder: Without citing these specific connections, your presentation will lose points. [see an example of a warran t below]

IV - Our ADDITIONAL PERSUASIVE STRATEGIES

> All semester, you have analyzed this audience in this class, and you now have an understanding of the beliefs, knowledge and biases of your listeners. What are some of the credibility/emotional/psychological dynamics (i.e. ETHOS, PATHOS, etc.) that are likely to influence the thinking of these people in THIS class? What are the needs, wants, & desires that seem to motivate their choices?

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THE WARRANT (supporting rationale)

This item will be the basis of your presentation’s argumentation & it has major influence on the success of your “campaign”. Remember that "LOGOS" actually is a 2-part phenomenon. The supporting data (evidence) that you listed above in step II is only the beginning. A persuader also needs to provide reasoning (a rationale) that connects the evidence to the claim. In other words, point-by-point, you will prove to us that the listed points of evidence logically lead to the conclusion that ________________ should be spokesperson. The more skillfully you handle this step, the higher the grade for the presentation.

Here's a sample warrant:

claim = Lin-Manuel Miranda would be a great spokesperson for our company.

evidence = Lin-Manuel Miranda is a playwright who has received awards both inside and outside of the theater world. /

warrant = In 2016, a study conducted by (XYZ) showed that 70% of NJ residents reported remembering the ideas from award-winning public figures more so than other types of public figures /

{the connection = Because he possesses a Pulitzer award, a TONY award, a Grammy award, and others, if we use Lin-Manuel Miranda as our spokesperson, we can expect the listeners, especially residents of NJ, are likely to pay more attention to our company and its products}

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