last updated 4/26/18

Capstone Campaign / Team Project submission template {copy & paste, fill in, then print out}

USE THIS TEMPLATE FOR REQUIRED SUBMSSION  [Copy & paste into a new document. You may need to adjust fonts & edit out explanatory material.]

 

team members: __________________ / ________________________/ ______________________/ ________________________/ ______________________

 

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_I__ { complete 1 item}

 - re:  Our CLAIM

 

       > Our claim =  "  ______________________" is an excellent choice to serve as (celebrity) spokesperson for _________________________  ".

                                          fill in name of  your selected celebrity  &    fill in name of your selected company/institution/initiative 

 

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_II_   {complete 5-7 items}

re:  Our EVIDENCE

     Briefly phrased, our main reasons for recommending this individual as spokesperson include: {list a minimum of 5 /maximum 7}:       [You get to develop and expand on these reasons in the actual presentation]

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_III_   {complete 2 items}

re:  Our WARRANT

        This will be the "heart" of your presentation’s argumentation & has major influence on the success of your “campaign” . Remember that "LOGOS" actually is a 2-part phenomenon.  In addition to giving supporting data (evidence) as you did in step II, a persuader also needs to provide reasoning (a rationale) that connects the evidence to the claim. In other words, point-by-point, you will prove to us that the listed points of evidence logically lead to the conclusion that ________________ should be spokesperson. 

 

claim = Lin-Manuel Miranda would be a great spokesperson for our company.

{ex:  evidence= Lin-Manuel Miranda is a playwright  who has received awards both inside and outside of the theater world. /

 warrant = In 2016, a study conducted by (XYZ)  showed that 70% of NJ residents  reported remembering the ideas from public figures who had won awards more so than other types of public figures /

 the connection = Because he possesses a Pulitzer award, a TONY award, a Grammy award, and others, if we use Lin-Manuel Miranda as our spokesperson, we can expect the listeners, especially residents of NJ,  are likely to pay more attention to our company and its products} 

 

  Now, in 1-2 sentences, indicate your planned "warranting" for at least two of the items of evidence on your list above.  In your actual presentation you should include such "proofing" for all of the items of evidence. Without citing these specific connections, your presentation will lose points.

 

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IV  { complete 2 items}

re: ETHOS & PATHOS

   * By now, your classmates have seen all of you in operation many times-- sometimes as yourselves and sometimes portraying specific communicator roles (similar to what you are doing for this presentation). Your current role is “promoter & persuader”).

 What is one factor (either individually or as a team) that your group can utilize to maximize your believability (ETHOS) for this presentation & topic?

       >_

 

   * In the course of completing the many activities this semester, you have accomplished audience analysis and you now have an understanding of  the beliefs, knowledge and biases of the listeners in this class. What are some of the emotional/psychological dynamics ( i.e. PATHOS elements) that are likely to influence the thinking of these people in this class? What are the needs, wants, & desires that seem to motivate their choices?

        >_