2625 Capstone Campaign / Team Project

(a written, "take-home" final test will be used to assess how much you have learned & UNDERSTAND about the material in the textbook [submission via Blackboard]. )

PRESENTATION DATES:

Section BB

Scheduled Final Exam Session = Weds 5/8/19 @2:30-4:30 -

Grp Competitive Campaign Presentations (all 4) [considered as a "post-course Test"]

PRESENTATION COMPONENTS & STRUCTURES: step-by-step

It all starts with the partnerships & selected companies used in the WebCam Presentation project..

1. Each WebCam partnership will merge with another partnership for collaboration on creating this campaign.

-This will result in a total of 4 groups -- each consisting of consisting of 4-5 members.

-Consider various criteria for selecting your match ups (mutual compatibility, negotiation, similarity of Webcam topics, etc.)

-As before, if necessary, your Professor will intervene to form and/or rearrange group memberships. finalized no later than_________

2. Each newly formed team/group will select ONE of their already-analyzed companies.

-It doesn't matter which, but you may want to base your selection on which one is a better fit for this new task: pitching a new spokesperson.

3. Imagine your group is a marketing team with the task of selecting a celebrity/public figure to serve as the spokesperson for the company you selected in step 2.

-This person will be the "face" of your selected company--on television commercials, print advertisements, and online promotions .

- Using Dewey’s Reflective Thinking Process {explained in your textbook} , select a celebrity by following this sequence:

> FIRST consider what kind of image you want the product/company/initiative to portray.

> THEN, brainstorm which "celebrity" possesses appropriate credibility and can create the desired image and convey the right message to

your audience.

> THEN analyze the LOGOS/ETHOS/ & PATHOS this selected personality will lend to your company. Your eventual presentation will be an argument of how your final choice as spokesperson will satisfy the company's NEEDS ( Pull out that 2 sided, "Motivated Sequence" worksheet. You'll need it!!!)

4. As a group, plan a presentational campaign in which you will "pitch" your selected celebrity via a 10 minute persuasive presentation.

-The presentation should clearly apply Monroe’s Motivated Sequence as well as the guidelines for persuasive speaking as outlined in the chapter.

Grading points are allotted based on how effectively & explicitly the persuasion techniques are applied to the team's argument.

5. For each presentation, 4-5 members of the audience will be pre-assigned as comprehensive and/or analytical questioners.

- After a brief Q & A period {only one question per designated questioner} if time the listeners will vote on whether to accept your proposed celebrity spokesperson and "green light" your proposal (i.e. implement your plan).

-You can think of your listeners as being similar to the "Sharks" we viewed.

- HOWEVER, instead of asking follow-up questions relevant to investment potential, the designated listeners will be assigned to do either CRITICAL LISTENING or COMPREHENSIVE LISTENING in reference to your presentation's Ethos/Logos/Pathos. In other words, questioners will NOT ask investment-type questions but rather will ask questions for clarification or for challenging the viability of your proposal.

PRESENTATION LENGTH

_5_ minutes maximum for set-up time

_ 10-12 minutes Full Team Presentation

_Q&A: 10 minutes (@ group receives 4 questions (no question should take more than 1 minute to ask. Similarly, no answer should be longer than 1 minute)

------------------------------------------------------------------------------------------------------------------------------

This means each set (i.e. slot) = 25 minutes

Roughly: slot 1=2:35-3:00 / slot 2=3:05-3:30 / slot 3= 3:35-4:00 / slot 4=4:05-4:30

-----------------------------------------------------------------------------------------------------------------------------

Questioners will be assigned to exercise either ACTIVE/COMPREHENSIVE /or CRITICAL listening and to ask the team a question accordingly. The designated types of listening will be specified in advance -- as listed on the presentation schedule. Questioners will be evaluated according to the rubrics listed below.

TOPIC GUIDELINES (summary):

Your group has been given the responsibility of selecting a "noteable personality" to serve as the spokesperson for the company you selected in step 2 above. This person will be the "face" of your company-- including television commercials, print advertisements, and online promotions. Using Dewey’s reflective thinking process [see textbook] , choose an appropriate celebrity/public figure. While making your decision, consider what kind of image you want the product/or/company to portray. Which celebrity possesses appropriate credibility and can create the desired image and convey the right message to your audience?

Your team's last task is to prepare & deliver a persuasive pitch to a group of (hypothetical) decision makers.

SUBMISSIONS:

submission template - standard version [click for copy of form]

Preliminary submission of this Template is optional.

BUT

Final Submission of this Template {printed/typed} is required & due the day of presentation. All presentations will occur during your section's official exam session)

GRADING RUBRICS:

for presenters -

For Group
up to _80_points		points awarded
	-Motivated Sequence Competence {other appropriate patterns accepted}
	-ETHOS-LOGOS-PATHOS {applied as target audience strategies }
	- Argumentation underlying Spokesperson choice {emphasis: reasoning & warrant}

	-Presentational Clarity & Organization

	-Evidence of Preparation & Practice

	-Appropriate Choices & Usage of Presentation Aids

	- Well handled Question & Answer segment

	-All members participated cohesively ( team effort)

	-Submission of Presentation Plan/Agenda with BIBLIOGRAPHY	pass / f ail
	Group Total	_________

For Individuals
up to 20 points	_____well prepared / ____vocal delivery effectiveness / ____ physical delivery skills / ______ extemporaneous engagement with listeners
	Individual Total	____________

	GRAND TOTAL	________

for questioners -

Evaluators/questioners will use this form.Basically,"Comprehensive" evaluator/questioners will be asking QUESTIONS-OF-CLARIFICATION & "Critical" evaluator/questioners will be asking QUESTIONS-OF-ANALYSIS. Be sure to commit the p.60 guidelines to memory! At the end of the session, your completed form will be submitted to the Professor to be used in grading the evaluators/questioners. That score will be incorporated in the individuals' overall grades for the project.

========================================================================

Peer Evaluation Form2 > Capstone Campaign Presentations - utilize p. 60 guidelines -

Notate your evaluation of the group's presentation. Your assessment should be honest and constructive,

providing the sort of feedback that you would find helpful if you were the presenter.

Also, these questions will help focus your listening in order to construct your "psuedo-Shark" question.

As a whole, did the presenters seem poised & prepared? Yes Somewhat No