----------- PERSUASIVE SPEECH -----------

Speech Assignment Sheet {a how-to manual} [be sure to read this item in its entirety]

> Submission of the topic reservation request via email is recommended no later than Friday 11/20/20- 11:59pm.

> Submission of the PPSAP into the designated Blackboard assignment folder is due no later than Tues 11/24/20- 11:59pm.

> Submission of the oral presentation video into Bongo is due no later than Friday 12/4/20- 11:59pm

> Submission of the two different one-paragraph peer reviews in Bongo is due no later than Sunday 12/6/20-11:59pm

Some Communication scholars have asserted that human nature can be characterized as inherently persuasive in that most of our communicative acts seek to exert some degree of influence (on the thoughts and/or behaviors of others). Effectiveness in achieving such influence requires the blending of a complex blend of several moving parts—including logical reasoning, psychological strategies, and speaker credibility/believability.

CLO 1: Students will be able to construct effective oral-style messages of varying communication purposes, including informing, illustrating and persuading and will be able to adapt their content, organization, language, and delivery to the needs, interests and listening skills of any given listener(s).

CLO 4: Students will be able to utilize extemporaneous presentational delivery style, including the “conversational”/expressive vocal delivery mode--whether presenting in-person or into a camera.

Specific: Students will construct a speech to persuade (to convince or actuate) their classmates in this class on a question of Fact /or/ Value /or/ Policy.

(1) A six-eight minute presentation, self-recorded into or uploaded into the “Bongo” app within Mindtap. Due by 12/4/20.

(2) Complete two written peer reviews evaluating presentations of two different classmates.. This will be done via the “Bongo” app within Mindtap. Due by 12/6/20.

As always, specific topics are up to the individual. Whatever the specific topic, s you have read, Successful persuasion targets then addresses the audience's needs (whether through satisfaction, advocacy . relevancy) as well as the interests & enthusiasm of the speaker (e.g. advocacy). Topics are first-come, first served and will need to be screened for appropriateness by the Professor. The topic reservation process will start in mid-November. Email your choice directly to the Professor who will review appropriateness & maintain an online topics-reservation-list which will be linked here as well as to the course calendar.

>Complete the PPSAP.[Preliminary Persuasive Speech Adaptation Plan - located just after Figure 17.3 / (CLO1,2) Using your chosen persuasive topic, complete all 5 bullets: items 1-5 –also located within the "Sample Speech Plan and Outline" section. Note: This is not your usual Preliminary outlive assignment. This item should be uploaded into the designated folder in Blackboard no later than Tues. 11/24/20.

>Three items: Revised Outline + Video-recorded Speech + Slide Deck {if applicable}.

As always, the Final version of the outline-- revised & corrected--needs to be included as a Word document uploaded in Bongo along with the video of the speech.
Also remember, the "presentation/visual" aid component is optional for this presentation but can be done in any way that is suited to your topic & speech objective { e.g. demonstration, audience involvement, audio, slide show, photos, object, etc. etc. etc. } You need to be visible in video so be sure that your aid does not obscure your listeners’ ability to see & evaluate your delivery.

> Submission of the topic reservation request via email is due no later than Friday 11/20/20- 11:59pm.

> Submission of the PPSAP into the designated Blackboard assignment folder is due no later than Monday 11/23/20- 11:59pm.

> Submission of the oral presentation video into Bongo is due no later than Friday 12/4/20- 11:59pm

> Submission of the two different one-paragraph peer reviews in Bongo is due no later than Sunday 12/6/20-11:59pm

> Time Limit: Your total presentation time is 6-8 minutes—including any visual/presentation aids (see next item)

> Presentation aids: When they are well integrated into the oral message, visual/ audio presentation aids greatly assist the ethos & pathos components of persuasion. Over the course of this semester, each person was expected—at least once-- to use Presentation Graphics (e.g. PowerPoint, Prezi, Keynote, etc.) for creating & using a brief Slide Show [i.e. 3-5 slides]. However, if you have already met this requirement, you do not have to incorporate presentation graphics in this current speech. Decide based on what works best for your topic, goals, and timing.

> Go to the Course Documents section in BlackBoard for an alternate, explanatory version of the "PPSAP” document- mentioned above. Either version can be used to complete the strategy-based action step assignment.

> Utilize the Persuasive Speech Evaluation Checklist [ Mindtap: chapter 17] for guidance both for constructing your own presentation as well as for writing your peer reviews on two classmates’ presentations.

>TIP: For a more effective presentation, don't use the extra time length to:
(1) squeeze in more points /or/
(2) tackle topic that is too broad /or/
(3) slowly set up your visual/presentation aids /or/

(4) spend time trying to fix a technical difficulty (if things aren't working, move on) /or/
(5) get on your soapbox to orate on your opinion &/or use a speaker-centered perspective

Instead, the extra time should be used for employing additional, strategically selected persuasive principles in order to target your specific audience (i.e. the people in THIS class). (Use the guidelines from your notes, from Chapter 17 & from the online slide shows & tutorials in MindTap & Blackboard).

This means you'll need to use a variety of communication techniques as covered this semester. Strive to demonstrate your creativity & communicator competence in how you sequence your supporting materials to "PROVE" your persuasive "argument." (“argument means to support your thesis statement with evidence and reasoning. In Persuasive speaking, the thesis is often called the "proposition".)

> ORGANIZATIONAL PATTERNS: Successful persuaders are very strategic about the sequencing of points & supporting materials. You will encounter many options in your reading but if undecided, consider these two “classic” ones.as appropriate: Statement-of--Logical-Reasons or Monroe’s-Motivated -Sequence. Outlining, supporting materials & speech structure will be major factors of consideration for grading the persuasive presentation.

> GRADING RUBRIC: [Basic Extemporaneous Major Presentation] {50X2} / {57.5X2}

*Adapted from the Oral Communication Value Rubric: Association of American Colleges and Universities / Plummer

NOTE: If you have any questions or issues about your topic, your outline, or your audience-centered strategies, contact your professor via email.

Evaluation Criteria	Excellent <16-20pt>	Proficient <11-15pt>	Competent <6-10pt>	Minimal/Unsatisfactory <0-5pt>
ORGANIZATION	Segments are clearly distinguishable (e.g. Introduction, Body, Conclusion). Presentation uses various connectives to achieve a cohesive sequencing that is easy to follow and reinforces the central idea (Thesis Stmt)	Main points follow a logical sequence but not all sections/ points were clearly connected to each other . More internal connectives & summaries were needed	Main points follow a logical sequence but not all sections/point were clearly or smoothly connected to each other	Presentation lacks several key factors such as connectives, use of a logical pattern and/or is difficult for listeners to follow.
LANGUAGE	Language structures & vocabulary choices are mature, professional, non-colloquial, and vivid [ generating imagery]. Word choices are appropriate for oral extemporaneous style to the given listeners.	Language and vocabulary choices are mostly well chosen for clarity and audience comprehension. More use of vivid (oral language) technique would be desirable	Language and vocabulary choices are basic and acceptable. Use of some non-explained terms &/or jargon. Language is more suited to written communication rather than oral, extemporaneous settings	Speaker uses inappropriately casual language, slang, or obscure wordings. Vocabulary choices are confusing for the audience (e.g. over technical, in-group based, structurally unclear)
DELIVERY	Speaker’s vocal & physical techniques are handled skillfully to motivate listening (e.g. posture, gestures, eye contact, meaningful vocal inflection, voice clarity, appropriate appearance, etc.). Speaker exhibits poise & preparation and also demonstrates rapport & engagement.	Speaker exhibits an awareness of an audience-centered use of vocal & physical techniques Could use a stronger blend of communicating WITH the listeners	Speaker exhibits vocal & physical techniques that are adequate and non-distracting. Could use more energy, physical skill and emotional engagement with listeners	Delivery techniques are not effective at enhancing listeners’ comprehension. Speaker does not exhibit confidence or adequate preparedness.
SUPPORTING MATERIAL	Supports are appropriately varied (e.g. explanations, examples, testimony, illustrations, statistics, narratives, analogies, quotations, etc.). and are directly relevant to the central idea. Material is of good quality & enhances presenter’s credibility	The supporting materials are adequate for supporting (demonstrating/proving /reinforcing) the Central idea. The material establishes the presenter’s credibility on the topic. Could have used a more strategic blend & sequencing of materials	The supporting materials provide some support of the Central idea (demonstrating/ proving/reinforcing) the Central idea. Believability would be stronger with material that is more concrete and less generalized.	The supporting materials are insufficient for supporting and/or adding credibility for either the Central idea or the speaker. More and more types of supports are needed
CENTRAL MESSAGE	Central idea (Thesis Stmt) is stated clearly, is skillfully “signposted” and is explicitly coordinated to the supporting points. The central idea is restated & reinforced throughout the message.	Central idea (Thesis Stmt) is stated clearly, is skillfully “signposted” and is somewhat coordinated to the supporting points.	Central idea (Thesis Stmt) is implied but not specified. Connection to the supporting points is implied but not explicitly summarized. ________	The Central idea is unclear or not evident. The stated Central idea is not related to the supporting points.
PRESENTATION AIDS	Presentation Aids are appropriate & used skillfully. Aids exhibit appropriate aesthetic practices and are smoothly coordinated with the vocal and physical delivery	Presentation Aid choices are appropriate & exhibit an awareness of appropriate aesthetic practices. More strategy &/or audience centered techniques would be desirable.	Presentation Aid choices adequately support and coordinate with the message. They don’t distract but could do more to enhance the listeners’ comprehension & appreciation of the More audience-centeredness needed	Inappropriate choices result in lack of or misuse of presentation aids. Slides do not exhibit effective aesthetic strategies and are distracting, non-coordinated, and/or difficult to read