- Approach your decision process via using Dewey’s Reflective Thinking Process {explained in your textbook}, STRATEGIZE & SELECT a celebrity by following this sequence:

     > FIRST consider what kind of image you want the product/company/initiative to portray. 

     > THEN, brainstorm,   which "celebrity" possesses appropriate credibility and can create the desired image and convey the right message to your audience.  

     > THEN analyze the LOGOS / ETHOS / PATHOS this selected personality will lend to your company. Your eventual  presentation will be an argument of how your final choice as spokesperson will satisfy the company's needs (Pull out that 2 sided, "Motivated Sequence" worksheet. to be linked to the course calendar . In the meantime, use the version in your textbook/LaunchPad.  You'll need it!!!)

4. As a group, plan a presentational campaign in which you will "pitch" your selected celebrity via a 12-15 minute persuasive presentation.

-The presentation should clearly apply  Monroe’s Motivated Sequence as well as the guidelines  for persuasive speaking as outlined in the chapter.

- Grading points are allotted based on how effectively & explicitly the persuasion techniques are applied to the team's argument.

- In other words, your team will prepare & deliver a persuasive presentation to an audience of (hypothetical) decision makers.

- As in "Real World" campaign presentations, each person will participate vocally, but not necessarily doing the same kinds of tasks.

5.   F'22  peer review procedure:  Each individual in each "mega-team" will evaluate another group's campaign video. Below is a shortened  version of the Peer Evaluation Form 2a  . Below that is a summary of the group evaluation assignments. You will listen to the other Team's live presentation. You can think of your listener's  role as being similar to the "Sharks" we viewed-- especially  in terms of critical listening & thinking.

 Fill in the evaluation form {hard copies to be distributed in class}.  Don't forget to write down the "Challenge" question that you would like to ask. We might not have enough time for all questions to be asked during the final exam session.  This question should NOT ask for investment-potential information but rather should ask for clarification or for challenging the viability of the Team's proposal.  In other words, questioners will apply CRITICAL/ANALYTICAL  LISTENING &  COMPREHENSIVE LISTENING in reference to the presentation's Ethos/Logos/Pathos. This is just as we have been covering recently in class.

 You should also notate whether you would accept the proposed spokesperson and "green light" the team's proposal (i.e. implement their plan).

PRESENTATION LENGTH

_ 12-15 minutes Full Team Presentation  (including any pre-recorded items &/or multimedia). (including a specific speaking turn by each person)

TOPIC GUIDELINES (summary):

Your group has been given the responsibility of selecting a notable  personality  to serve as the spokesperson for the company  you selected in step 2 above.  This person will be the "face" of your company-- including television commercials, print advertisements, and online promotions. Using Dewey’s reflective thinking process [see textbook] , go through a quality decision making process to choose a strategically appropriate public figure/celebrity. While deliberating, consider what kind of image you wantyour product/or/company to portray. Which celebrity possesses the appropriate ETHOS and can create the desired image and convey the right message to your audience?

NB: You can expect questions about your experiences with "Dewey" on the upcoming test & quizzes.