-This will result in a total of 3 groups -- each consisting of consisting of 6 members.

-Consider various criteria for selecting your match ups (mutual compatibility, negotiation, similarity of Webcam topics, etc.) 

-As before, if  necessary, your Professor will intervene to form and/or rearrange group memberships. finalized no later than 11/22

2. Each newly formed team/group will select ONE of their already-analyzed companies.

-It doesn't matter which, but you may want to base your selection on which one  is a better fit for this new task: pitching a new spokesperson.

3.  Imagine your group is a marketing team with the task of  selecting a public figure to serve as the spokesperson for the company  you selected in step 2. 

-This person will be the "face" of your selected company--on television commercials, print advertisements, and online promotions .

- Using Dewey’s Reflective Thinking Process {explained in your textbook} , STRATEGIZE & SELECT a celebrity by following this sequence:

     > FIRST consider what kind of image you want the product/company/initiative to portray. 

     > THEN, brainstorm,   which "celebrity" possesses appropriate credibility and can create the desired image and convey the right message to your audience.  

     > THEN analyze the LOGOS / ETHOS / PATHOS this selected personality will lend to your company. Your eventual  presentation will be an argument of how your final choice as spokesperson will satisfy the company's needs (Pull out that 2 sided, "Motivated Sequence" worksheet. to be linked to the course calendar . In the meantime, use the version in your textbook/LaunchPad.  You'll need it!!!)

4. As a group, plan a presentational campaign in which you will "pitch" your selected celebrity via a 10 minute persuasive presentation.

-The presentation should clearly apply  Monroe’s Motivated Sequence as well as the guidelines  for persuasive speaking as outlined in the chapter.

- Grading points are allotted based on how effectively & explicitly the persuasion techniques are applied to the team's argument.

- In other words, your team will prepare & deliver a persuasive presentation to an audience of (hypothetical) decision makers.

5.   F'21  peer review procedure:  Each individual in each "mega-team" will be assigned to view & evaluate another group's campaign video. Below is a shortened  version of the  Peer Evaluation Form 2a  .  You will listen to other Team's live presentation.  -You can think of the listeners' role as being similar to the "Sharks" we viewed.

 Fill in the form. Don't forget the "Challenge" question that you would like to ask. We might not have  enough time for all questions to  be asked dueing the final exam session.  This question is NOT meant to ask for investment-potential information  but rather will ask for clarification or for challenging the viability of the Team's proposal.  In other words, questioners will apply CRITICAL/ANALYTICAL  LISTENING &  COMPREHENSIVE LISTENING in reference to the presentation's Ethos/Logos/Pathos.

 If you want,  you also can notate  whether you would  accept the proposed spokesperson and "green light" the team's proposal (i.e. implement their plan).

PRESENTATION LENGTH

_ 10-12 minutes Full Team Presentation  (including any pre-recorded items &/or multimedia).

TOPIC GUIDELINES (summary):

Your group has been given the responsibility of selecting a notable  personality  to serve as the spokesperson for the company  you selected in step 2 above.  This person will be the "face" of your company-- including television commercials, print advertisements, and online promotions. Using Dewey’s reflective thinking process [see textbook] , choose an appropriate  celebrity/public figure. While making your decision, consider what kind of image you want the product/or/company  to portray. Which celebrity possesses appropriate credibility and can create the desired image and convey the right message to your audience?

NB: You can expect questions about your experiences with "Dewey" on the upcoming test & quizzes.