BPOL5000 - BUSINESS POLICY
- COURSE OBJECTIVES
- - This course serves as a capstone
course for senior undergraduate students in business school. A profound
objective of this course is to integrate the knowledge learned from
the functional areas, i.e., finance, accounting, marketing, operations
management, strategic analysis, decision making, and human resource
management, for business decision-making and operations.
- - The second objective is to let the
students to be familiar with the literature of strategic management, learn
how to use certain techniques for strategic analysis, and learn how
to formulate and implement a strategy. The students will be required to
formulate a strategic plan for their own company and implement it.
- - The third objective is to provide
opportunities for students to work in a team. Team work is a major
part of an individual's final evaluation. The students are required to
cooperate with their team members in running a "company" and
fulfil business duties.
- - The fourth objective is to
interject the use of computers in decision analysis through a
management simulation --- Micromatic. The students will have the
opportunities to learn, through practice, the application of quantitative
decision-making techniques, including present-value analysis, information
system, linear programming, and some other sophisticated techniques to
resolve real business problems. The students are required to develop their
own management information systems for the Micromatic simulation and to keep
records and reports conscientiously.
- - The fourth one is to understand
that business environment at the turn of the 21st century is undoubtedly
shifting toward globalization. This course provides opportunities for
students, the business leaders of the future, to develop a global view (not
"the backyard view") of business competition. Students are
required to analyze the international business environment and formulate
strategies to compete in the global markets. Journal articles and cases on
global industry and multinational business strategy will be discussed in the
- - Finally, students are expected to
understand the concept and importance of business ethics and social
responsibilities and to be able to identify the ethical issues in their
- - Library and field research
are among the basic skills required for the accomplishment of the
assignments for this course.
- TEXT (Required)
- 1. John A. Pearce II and Richard B.
Robinson, Jr. Strategic Management: Formulation, Implementation and
Control (6th Edition), Irwin, 1997 (designated below as P&R)
Micromatic: A Strategic Management Simulation (2nd Edition). Houghton
Mifflin, 1992 (designated below as MICRO).
- SUPPLEMENTARY READINGS
- Students are required to read at
least one of the following periodicals on a regular basis:
- The Wall Street Journal
- Business Week
materials will be handed out in the class.
- GRADING POLICY
- Performance on Simulation
- Annual Reports - 20
- Strategic Plans - 20
- Final Standing in the Game - 10
Quiz on Game - 10
Examination I, II, III - 40
Class attendance and
team work participation are required. Missing one class is excusable; starting
from the second absence, each will result in 5% deduction from the final grade.
Grade for each team member will be adjusted from the team base-line grade
according to the participation and contribution to the team work.