Incorporate stories from life to explain an idea.
Add onto what someone else says (deepening an idea).
Set the reader up for discoveries by building (to a climax).
Use simple language that invites reader in: creating the sense that the author is writing right to you.
Writing content that readers like.
Stay with a topic.
Start with the personal and moving to the more general.
Use rhythm of sentences to good effect.
Write a conclusion that forcefully pulls together what the authorís been saying.